International business The challenge of global competition

A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus t...

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Auteur principal: Ball, Donald A.
Format: Livre
Langue:Undetermined
Publié: New York The McGraw-Hill Companies 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ