International Management: Managing in a Diverse and Dynamic Global Environment /

International Management: Managing in a Diverse and Dynamic Global Environment offers a modern perspective of international management rooted in a recognized framework. The framework follows the generally accepted course structure beginning with the macro-environment, then moves to the firm level, a...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: V. Phatak Arvind
مؤلفون آخرون: S. Bhagat Rabi, J. Kashlak Rger
التنسيق: كتاب
اللغة:Vietnamese
منشور في: New York. : Mc Graw Hill , 2005
الموضوعات:
الوسوم: إضافة وسم
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
الوصف
الملخص:International Management: Managing in a Diverse and Dynamic Global Environment offers a modern perspective of international management rooted in a recognized framework. The framework follows the generally accepted course structure beginning with the macro-environment, then moves to the firm level, and concludes with the individual manager in the international setting. This traditional framework is embellished with modern chapters on collaborative strategies, managing technology and knowledge, and ethics and corporate social responsibilty. Each chapter has several mini-case examples and full-length, comprehensive cases conclude each part.
وصف مادي:579tr. ; 27cm
ردمك:0-07-281906-5