Strategic Mângement : Creating competitive advantages /

Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & c...

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書目詳細資料
主要作者: B. Eisner Alan
其他作者: G. Gess Gregory, T. Lumpkin G
格式: 圖書
語言:Vietnamese
出版: American : MC Graw Hill , 2010
版:Tái bản lần thứ 5
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
實物特徵
總結:Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
實物描述:501tr. ; 23 cm
ISBN:9780077246266