WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace /
From Publishers Weekly
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
New York :
Mc Graw-Hill ,
2010
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| LEADER | 01997nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | TVCDKTCT14578 | ||
| 003 | Thư viện trường Cao đẳng Kỹ thuật Cao Thắng | ||
| 005 | 20140611000000 | ||
| 008 | 140611 | ||
| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 i1 | ||
| 020 | # | # | |a 978-0071749275 |
| 041 | 0 | # | |a vie |
| 082 | # | # | |a 658.827 / |b W300K-s |
| 100 | 1 | # | |a Moffittt Sean |
| 245 | 0 | 0 | |a WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace / |c Moffittt Sean, Dover Mike |
| 260 | # | # | |a New York : |b Mc Graw-Hill , |c 2010 |
| 300 | # | # | |a 336tr. |
| 520 | # | # | |a From Publishers Weekly |
| 520 | # | # | |a Moffitt, president of a communications company, and Dover, founding principal partner of New Paradigm, an IT strategy think tank, point to wiki brands--organizations, products, and services that maximize social collaboration to drive business value--as a catalyst for a major shift in brand management. Highlighting such companies as Dell; Threadless, a community-based apparel design company; and MOO, a London-based online stationary company, Moffitt and Dover show how active customer participation can get brands noticed and endorsed through the customer grapevine. They provide an excellent exploration of brand communities, what they are, and how to develop them from conception to the management stage. Of particular value to organizations are key metrics and measurement tools that will help determine if efforts are working. A handy reference guide provides succinct summations of key ideas and important questions to consider before developing wiki communities. While capitalizing on social media and customer involvement is not a new idea, there is much specific advice that companies making new forays into this arena will find useful. (Dec.) |
| 520 | # | # | |a (c) Copyright PWxyz, LLC. All rights reserved. |
| 520 | # | # | |a From Booklist |
| 650 | # | 4 | |a Branding ( Marketing) |
| 650 | # | 4 | |a Product management |
| 700 | 0 | # | |a Dover Mike |