Marketing: The Core /

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to c...

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Opis bibliograficzny
1. autor: Rudelius William
Kolejni autorzy: Kerin Roger A, Hartley Steven W
Format: Książka
Język:Vietnamese
Wydane: NewYork : McGraw -Hill , 2008
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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od  Kerin, Roger A
Wydane 2013
Thư viện lưu trữ: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh