Marketing /
It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new def...
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Vietnamese |
| Έκδοση: |
NewYork :
Mc Graw-Hill ,
2009
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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