Marketing /

It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new def...

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Bibliografske podrobnosti
Glavni avtor: Grewal Dhruv
Drugi avtorji: Levy Michael
Format: Knjiga
Jezik:Vietnamese
Izdano: NewYork : Mc Graw-Hill , 2009
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng