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It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new def...

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書誌詳細
第一著者:	Grewal Dhruv
その他の著者:	Levy Michael
フォーマット:	図書
言語:	Vietnamese
出版事項:	NewYork : Mc Graw-Hill , 2009
主題:	Marketing
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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