Marketing Essentials /
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology,...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | , |
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
American :
McGraw Hill ,
2004
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| LEADER | 01437nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | TVCDKTCT6563 | ||
| 003 | Thư viện trường Cao đẳng Kỹ thuật Cao Thắng | ||
| 005 | 20070406000000 | ||
| 008 | 070406 | ||
| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 i1 | ||
| 020 | # | # | |a 0-07-830397-4 |
| 041 | 0 | # | |a vie |
| 082 | # | # | |a 658.8 / |b M109K-l |
| 100 | 1 | # | |a Farese Lois Schneider |
| 245 | 0 | 0 | |a Marketing Essentials / |c Farese Lois Schneider, Kimbrell Grady, Woloszyk Carl A. |
| 260 | # | # | |a American : |b McGraw Hill , |c 2004 |
| 300 | # | # | |a 800tr. ; |c 27cm. |
| 520 | # | # | |a Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page. |
| 650 | # | 4 | |a Marketing - những yếu tố cần thiết |
| 700 | 0 | # | |a Kimbrell Grady |
| 700 | 0 | # | |a Woloszyk Carl A. |