Marketing essentials

Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies....

詳細記述

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書誌詳細
第一著者: Farese, Lois Schneider
フォーマット: 図書
言語:Undetermined
出版事項: New York McGraw - Hill 1997
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