Formulation, Implementation, and Control of Competitive Strategy (Sách Photocopy) /

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only versio...

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Dades bibliogràfiques
Autor principal: Pearce II John A
Altres autors: Robinson Richard B
Format: Llibre
Idioma:Vietnamese
Publicat: American : McGraw Hill/Irwin , 2005
Edició:Tái bản lần thứ 9
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Descripció
Sumari:Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only version of Pearce and Robinson’s STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.
Descripció física:392tr. ; 26cm
ISBN:0-07-294688-1