Marketing ( sách photocopy) /

Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology,...

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Autore principale: Etzel Michael J
Altri autori: Walker Bruce J, Stanton William J
Natura: Libro
Lingua:Vietnamese
Pubblicazione: American : McGraw Hill , 2004
Edizione:Tái bản lần thứ 13
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Descrizione
Riassunto:Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.
Descrizione fisica:691tr. ; 27cm
ISBN:0-07-255372-3