Marketing ( sách photocopy) /
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology,...
Na minha lista:
| Autor principal: | |
|---|---|
| Outros Autores: | , |
| Formato: | Livro |
| Idioma: | Vietnamese |
| Publicado em: |
American :
McGraw Hill ,
2004
|
| Edição: | Tái bản lần thứ 13 |
| Assuntos: | |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| Resumo: | Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page. |
|---|---|
| Descrição Física: | 691tr. ; 27cm |
| ISBN: | 0-07-255372-3 |