Marketing /

Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology,...

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Détails bibliographiques
Auteur principal: Etzel Michael J
Autres auteurs: Walker Bruce J, Stanton William J
Format: Livre
Langue:Vietnamese
Publié: American : McGraw Hill , 2004
Édition:Tái bản lần thứ 13
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng