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| LEADER |
01896cam a2200337 a 4500 |
| 001 |
TVCDKTCT94921 |
| 005 |
20190916093356.1 |
| 008 |
120917s2013 maua 001 0 eng |
| 980 |
\ |
\ |
|a Thư viện Trường CĐ Kỹ Thuật Cao Thắng
|
| 024 |
|
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|a RG_1 #1 eb0 i1
|
| 010 |
|
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|a 2012037855
|
| 020 |
|
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|a 9781422189887 (pbk. : alk. paper)
|
| 040 |
|
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|a DLC
|c DLC
|d DLC
|
| 042 |
|
|
|a pcc
|
| 050 |
0 |
0 |
|a HF5415.13
|b .H368 2013
|
| 082 |
0 |
0 |
|a 658.8
|b HBRS 10 M521T
|
| 100 |
|
|
|a Harvard business School
|
| 245 |
0 |
0 |
|a HBR's 10 must reads on strategic marketing,
|c Harvard Business School.
|
| 246 |
3 |
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|a Harvard business review's 10 must reads on strategic marketing
|
| 246 |
3 |
|
|a HBR's ten must reads on strategic marketing
|
| 260 |
|
|
|a Boston, Mass. :
|b Harvard Business Review Press,
|c 2013.
|
| 300 |
|
|
|a v, 206 p. :
|b ill. ;
|c 21 cm.
|
| 490 |
0 |
|
|a HBR's 10 must reads series
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
|
|a Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
|
| 541 |
|
|
|a Tặng
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 721 |
# |
# |
|a Kế Toán
|
| 730 |
0 |
|
|a Harvard business review.
|
| 841 |
# |
# |
|b Kho Sách
|j 100050280, 100050290, 100052462
|
