HBR's 10 must reads on strategic marketing,
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| Hovedforfatter: | |
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| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Boston, Mass. :
Harvard Business Review Press,
2013.
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| Serier: | HBR's 10 must reads series
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| Fag: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Indholdsfortegnelse:
- Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla
- Branding in the digital age / by David C. Edelman
- Marketing myopia / by Theodore Levitt
- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall
- The brand report card / by Kevin Lane Keller
- The female economy / by Michael J. Silverstein and Kate Sayre
- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum
- Getting brand communities right / by Susan Fournier and Lara Lee
- The one number you need to grow / by Frederick F. Reichheld
- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.