HBR's 10 must reads on strategic marketing,
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Boston, Mass. :
Harvard Business Review Press,
2013.
|
| coleção: | HBR's 10 must reads series
|
| Assuntos: | |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
Sumário:
- Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla
- Branding in the digital age / by David C. Edelman
- Marketing myopia / by Theodore Levitt
- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall
- The brand report card / by Kevin Lane Keller
- The female economy / by Michael J. Silverstein and Kate Sayre
- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum
- Getting brand communities right / by Susan Fournier and Lara Lee
- The one number you need to grow / by Frederick F. Reichheld
- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.