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20171113152938.2 |
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121116s2014 nyua 001 0 eng |
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|a Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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|a RG_1 #1 eb0
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|a 2012042692
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|a 0078023130 (alk. paper)
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|a 9780078023132 (alk. paper)
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|a DLC
|b eng
|c DLC
|e rda
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|a eng
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|a n-us---
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|a HF1008
|b .F47 2014
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|a 650
|b B521-I
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| 100 |
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|a Ferrell, O. C.
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|a Business :
|b a changing world /
|c O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico.
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| 250 |
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|a Ninth edition.
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| 260 |
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|a New York :
|b McGraw-Hill Irwin,
|c 2014
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| 300 |
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|a xxxiv, 616 pages :
|b illustrations ;
|c 26 cm
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
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|a Includes index.
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|a Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.
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| 650 |
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|a Business.
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| 650 |
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0 |
|a Management
|z United States.
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| 700 |
1 |
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|a Ferrell, Linda.
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| 700 |
1 |
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|a Hirt, Geoffrey A.
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