Business : a changing world /

Business : a changing world /

Εμφάνιση άλλων εκδόσεων (4)
Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Ferrell, O. C.
Άλλοι συγγραφείς: Ferrell, Linda., Hirt, Geoffrey A.
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: New York : McGraw-Hill Irwin, 2014
Έκδοση:Ninth edition.
Θέματα:
Business.
Management > United States.
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Πίνακας περιεχομένων:
  • Business in a changing world
  • The dynamics of business and economics
  • Appendix A Guidelines for the development of the business plan
  • Business ethics and social responsibility
  • Appendix B The legal and regulatory environment
  • Business in a borderless world
  • Starting and growing a business
  • Options for organizing business
  • Small business, entrepreneurship, and franchising
  • Managing for quality and competitiveness
  • The nature of management
  • Organization, teamwork, and communication
  • Managing service and manufacturing operations
  • Creating the human resource advantage
  • Motivating the workforce
  • Managing human resources
  • Appendix C Personal career plan
  • Marketing : developing relationships
  • Customer-driven marketing
  • Dimensions of marketing strategy
  • Digital marketing and social networking
  • Financing the enterprise
  • Accounting and financial statements
  • Money and the financial system
  • Financial management and securities markets
  • Appendix D Personal financial planning.

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