Business : a changing world /
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| Autor principal: | |
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| Outros Autores: | , |
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
New York :
McGraw-Hill Irwin,
2014
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| Edição: | Ninth edition. |
| Assuntos: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Sumário:
- Business in a changing world
- The dynamics of business and economics
- Appendix A Guidelines for the development of the business plan
- Business ethics and social responsibility
- Appendix B The legal and regulatory environment
- Business in a borderless world
- Starting and growing a business
- Options for organizing business
- Small business, entrepreneurship, and franchising
- Managing for quality and competitiveness
- The nature of management
- Organization, teamwork, and communication
- Managing service and manufacturing operations
- Creating the human resource advantage
- Motivating the workforce
- Managing human resources
- Appendix C Personal career plan
- Marketing : developing relationships
- Customer-driven marketing
- Dimensions of marketing strategy
- Digital marketing and social networking
- Financing the enterprise
- Accounting and financial statements
- Money and the financial system
- Financial management and securities markets
- Appendix D Personal financial planning.