Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

1. Marketing's Value to Consumers, Firms, and Society

Saved in:
Bibliographic Details
Main Author: D.Perreault William
Other Authors: E. Jerome McCarthy
Format: Book
Language:Vietnamese
Published: American : McGraw -Hill , 2005
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Description
Summary:1. Marketing's Value to Consumers, Firms, and Society
10. Marketing Strategies
11. Ethical Marketing in a Cobsumer Oriented World
2. Finding Target Market Opportunities
3. Evaluationg Opportunities in the Changing Marketing Environment
4. Buyer Behavior
5.Getting information for Marketing Desisions
6. Product
7. Place
8. Promotion
9. Price
Contents of text :
Physical Description:215tr. ; 29cm
ISBN:0072864710