Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

1. Marketing's Value to Consumers, Firms, and Society

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書誌詳細
第一著者: D.Perreault William
その他の著者: E. Jerome McCarthy
フォーマット: 図書
言語:Vietnamese
出版事項: American : McGraw -Hill , 2005
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
その他の書誌記述
要約:1. Marketing's Value to Consumers, Firms, and Society
10. Marketing Strategies
11. Ethical Marketing in a Cobsumer Oriented World
2. Finding Target Market Opportunities
3. Evaluationg Opportunities in the Changing Marketing Environment
4. Buyer Behavior
5.Getting information for Marketing Desisions
6. Product
7. Place
8. Promotion
9. Price
Contents of text :
物理的記述:215tr. ; 29cm
ISBN:0072864710