Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

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Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

1. Marketing's Value to Consumers, Firms, and Society

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Podrobná bibliografie
Hlavní autor:	D.Perreault William
Další autoři:	E. Jerome McCarthy
Médium:	Kniha
Jazyk:	Vietnamese
Vydáno:	American : McGraw -Hill , 2005
Témata:	Kinh tế > Quản trị thị trường > Tiếp thị Marketing
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Popis
Shrnutí:	1. Marketing's Value to Consumers, Firms, and Society 10. Marketing Strategies 11. Ethical Marketing in a Cobsumer Oriented World 2. Finding Target Market Opportunities 3. Evaluationg Opportunities in the Changing Marketing Environment 4. Buyer Behavior 5.Getting information for Marketing Desisions 6. Product 7. Place 8. Promotion 9. Price Contents of text :
Fyzický popis:	215tr. ; 29cm
ISBN:	0072864710