Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

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Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

1. Marketing's Value to Consumers, Firms, and Society

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Detalhes bibliográficos
Autor principal:	D.Perreault William
Outros Autores:	E. Jerome McCarthy
Formato:	Livro
Idioma:	Vietnamese
Publicado em:	American : McGraw -Hill , 2005
Assuntos:	Kinh tế > Quản trị thị trường > Tiếp thị Marketing
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Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Descrição
Resumo:	1. Marketing's Value to Consumers, Firms, and Society 10. Marketing Strategies 11. Ethical Marketing in a Cobsumer Oriented World 2. Finding Target Market Opportunities 3. Evaluationg Opportunities in the Changing Marketing Environment 4. Buyer Behavior 5.Getting information for Marketing Desisions 6. Product 7. Place 8. Promotion 9. Price Contents of text :
Descrição Física:	215tr. ; 29cm
ISBN:	0072864710