Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

1. Marketing's Value to Consumers, Firms, and Society

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Detalles Bibliográficos
Autor principal: D.Perreault William
Otros Autores: E. Jerome McCarthy
Formato: Libro
Lenguaje:Vietnamese
Publicado: American : McGraw -Hill , 2005
Materias:
Kinh tế > Quản trị thị trường > Tiếp thị
Marketing
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Descripción
Sumario:1. Marketing's Value to Consumers, Firms, and Society
10. Marketing Strategies
11. Ethical Marketing in a Cobsumer Oriented World
2. Finding Target Market Opportunities
3. Evaluationg Opportunities in the Changing Marketing Environment
4. Buyer Behavior
5.Getting information for Marketing Desisions
6. Product
7. Place
8. Promotion
9. Price
Contents of text :
Descripción Física:215tr. ; 29cm
ISBN:0072864710

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