Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

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Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

1. Marketing's Value to Consumers, Firms, and Society

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Bibliographic Details
Main Author:	D.Perreault William
Other Authors:	E. Jerome McCarthy
Format:	Book
Language:	Vietnamese
Published:	American : McGraw -Hill , 2005
Subjects:	Kinh tế > Quản trị thị trường > Tiếp thị Marketing
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Description
Summary:	1. Marketing's Value to Consumers, Firms, and Society 10. Marketing Strategies 11. Ethical Marketing in a Cobsumer Oriented World 2. Finding Target Market Opportunities 3. Evaluationg Opportunities in the Changing Marketing Environment 4. Buyer Behavior 5.Getting information for Marketing Desisions 6. Product 7. Place 8. Promotion 9. Price Contents of text :
Physical Description:	215tr. ; 29cm
ISBN:	0072864710