Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

1. Marketing's Value to Consumers, Firms, and Society

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: D.Perreault William
Awduron Eraill: E. Jerome McCarthy
Fformat: Llyfr
Iaith:Vietnamese
Cyhoeddwyd: American : McGraw -Hill , 2005
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Disgrifiad
Crynodeb:1. Marketing's Value to Consumers, Firms, and Society
10. Marketing Strategies
11. Ethical Marketing in a Cobsumer Oriented World
2. Finding Target Market Opportunities
3. Evaluationg Opportunities in the Changing Marketing Environment
4. Buyer Behavior
5.Getting information for Marketing Desisions
6. Product
7. Place
8. Promotion
9. Price
Contents of text :
Disgrifiad Corfforoll:215tr. ; 29cm
ISBN:0072864710