Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /
1. Marketing's Value to Consumers, Firms, and Society
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| Format: | Książka |
| Język: | Vietnamese |
| Wydane: |
American :
McGraw -Hill ,
2005
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Streszczenie: | 1. Marketing's Value to Consumers, Firms, and Society 10. Marketing Strategies 11. Ethical Marketing in a Cobsumer Oriented World 2. Finding Target Market Opportunities 3. Evaluationg Opportunities in the Changing Marketing Environment 4. Buyer Behavior 5.Getting information for Marketing Desisions 6. Product 7. Place 8. Promotion 9. Price Contents of text : |
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| Opis fizyczny: | 215tr. ; 29cm |
| ISBN: | 0072864710 |