Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

1. Marketing's Value to Consumers, Firms, and Society

Bewaard in:
Bibliografische gegevens
Hoofdauteur: D.Perreault William
Andere auteurs: E. Jerome McCarthy
Formaat: Boek
Taal:Vietnamese
Gepubliceerd in: American : McGraw -Hill , 2005
Onderwerpen:
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Omschrijving
Samenvatting:1. Marketing's Value to Consumers, Firms, and Society
10. Marketing Strategies
11. Ethical Marketing in a Cobsumer Oriented World
2. Finding Target Market Opportunities
3. Evaluationg Opportunities in the Changing Marketing Environment
4. Buyer Behavior
5.Getting information for Marketing Desisions
6. Product
7. Place
8. Promotion
9. Price
Contents of text :
Fysieke beschrijving:215tr. ; 29cm
ISBN:0072864710