Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

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Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

1. Marketing's Value to Consumers, Firms, and Society

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書目詳細資料
主要作者:	D.Perreault William
其他作者:	E. Jerome McCarthy
格式:	圖書
語言:	Vietnamese
出版:	American : McGraw -Hill , 2005
主題:	Kinh tế > Quản trị thị trường > Tiếp thị Marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

實物特徵
總結:	1. Marketing's Value to Consumers, Firms, and Society 10. Marketing Strategies 11. Ethical Marketing in a Cobsumer Oriented World 2. Finding Target Market Opportunities 3. Evaluationg Opportunities in the Changing Marketing Environment 4. Buyer Behavior 5.Getting information for Marketing Desisions 6. Product 7. Place 8. Promotion 9. Price Contents of text :
實物描述:	215tr. ; 29cm
ISBN:	0072864710