Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

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Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition /

1. Marketing's Value to Consumers, Firms, and Society

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Bibliografske podrobnosti
Glavni avtor:	D.Perreault William
Drugi avtorji:	E. Jerome McCarthy
Format:	Knjiga
Jezik:	Vietnamese
Izdano:	American : McGraw -Hill , 2005
Teme:	Kinh tế > Quản trị thị trường > Tiếp thị Marketing
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Opis
Izvleček:	1. Marketing's Value to Consumers, Firms, and Society 10. Marketing Strategies 11. Ethical Marketing in a Cobsumer Oriented World 2. Finding Target Market Opportunities 3. Evaluationg Opportunities in the Changing Marketing Environment 4. Buyer Behavior 5.Getting information for Marketing Desisions 6. Product 7. Place 8. Promotion 9. Price Contents of text :
Fizični opis:	215tr. ; 29cm
ISBN:	0072864710