Communication and new media from broadcast to narrowcast

Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks abou...

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Glavni avtor: Hirst, Martin
Drugi avtorji: Martin Hirst; John Harrison
Jezik:Undetermined
English
Izdano: South Melbourne, Vic Oxford University Press 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Opis
Izvleček:Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy
Fizični opis:xix, 420 p.
26 cm
ISBN:0195553551
9780195553550