Communication and new media from broadcast to narrowcast
Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks abou...
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| Sprache: | Undetermined English |
| Veröffentlicht: |
South Melbourne, Vic
Oxford University Press
2007
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Zusammenfassung: | Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy |
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| Beschreibung: | xix, 420 p. 26 cm |
| ISBN: | 0195553551 9780195553550 |