Communication and new media from broadcast to narrowcast
Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks abou...
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| שפה: | Undetermined English |
| יצא לאור: |
South Melbourne, Vic
Oxford University Press
2007
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| סיכום: | Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy |
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| תיאור פיזי: | xix, 420 p. 26 cm |
| ISBN: | 0195553551 9780195553550 |