Communication and new media from broadcast to narrowcast
Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks abou...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
South Melbourne, Vic
Oxford University Press
2007
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01174nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_11008 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0195553551 | ||
| 020 | |a 9780195553550 | ||
| 041 | |a eng | ||
| 082 | |a 302.2 | ||
| 082 | |b M379 | ||
| 100 | |a Hirst, Martin | ||
| 245 | 0 | |a Communication and new media | |
| 245 | 0 | |b from broadcast to narrowcast | |
| 245 | 0 | |c Martin Hirst, John Harrison | |
| 260 | |a South Melbourne, Vic | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 2007 | ||
| 300 | |a xix, 420 p. | ||
| 300 | |c 26 cm | ||
| 520 | |a Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy | ||
| 650 | |a Mass media; Communication | ||
| 700 | |a Martin Hirst; John Harrison | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||