Real options Managing strategic investment in an uncertain world

Martha Amram and Nalin Kulatilaka suggest a smarter new way to think about strategic investments in terms of real options. By applying options thinking--the concept behind the recent Nobel Prize-winning work on financial options--to the evaluation of nonfinancial assets, this innovative approach bri...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Amram, Martha
Weitere Verfasser: Martha Amram; Nalin Kulatilaka
Sprache:Undetermined
English
Veröffentlicht: Boston, Mass. Harvard Business School Press 1999
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