Real options Managing strategic investment in an uncertain world

Martha Amram and Nalin Kulatilaka suggest a smarter new way to think about strategic investments in terms of real options. By applying options thinking--the concept behind the recent Nobel Prize-winning work on financial options--to the evaluation of nonfinancial assets, this innovative approach bri...

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Detalles Bibliográficos
Autor principal: Amram, Martha
Otros Autores: Martha Amram; Nalin Kulatilaka
Lenguaje:Undetermined
English
Publicado: Boston, Mass. Harvard Business School Press 1999
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