Real options Managing strategic investment in an uncertain world
Martha Amram and Nalin Kulatilaka suggest a smarter new way to think about strategic investments in terms of real options. By applying options thinking--the concept behind the recent Nobel Prize-winning work on financial options--to the evaluation of nonfinancial assets, this innovative approach bri...
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| 言語: | Undetermined English |
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Boston, Mass.
Harvard Business School Press
1999
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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