Sun Tzu and the art of business six strategic principles for managers

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting c...

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Detalles Bibliográficos
Autor principal: McNeilly, Mark
Otros Autores: Mark McNeilly
Lenguaje:Undetermined
English
Publicado: New York Oxford University Press 1996
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