Sun Tzu and the art of business six strategic principles for managers
Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting c...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
New York
Oxford University Press
1996
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01472nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_12071 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0195137892 | ||
| 020 | |a 9780195137897 | ||
| 041 | |a eng | ||
| 082 | |a 658.4012 | ||
| 082 | |b M109 | ||
| 100 | |a McNeilly, Mark | ||
| 245 | 0 | |a Sun Tzu and the art of business | |
| 245 | 0 | |b six strategic principles for managers | |
| 245 | 0 | |c Mark McNeilly | |
| 260 | |a New York | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 1996 | ||
| 300 | |a viii, 261 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 520 | |a Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice | ||
| 650 | |a Sunzi; 6th cent. B.C; Strategic planning; Sun Zi | ||
| 700 | |a Mark McNeilly | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||