Strategies of cooperation Managing alliances, networks, and joint ventures
Strategic alliances are increasingly common, as many organizations look toward various partnering arrangements. This book is a clear and comprehensive survey by two experienced authors with extensive knowledge of alliances in Europe, Asia, and America. They present different disciplinary perspective...
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| Kieli: | Undetermined English |
| Julkaistu: |
Oxford
Oxford University Press
1998
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Yhteenveto: | Strategic alliances are increasingly common, as many organizations look toward various partnering arrangements. This book is a clear and comprehensive survey by two experienced authors with extensive knowledge of alliances in Europe, Asia, and America. They present different disciplinary perspectives (economics, strategy, organization theory), and offer numerous examples from the corporate world, all of which combine to create an ideal work for business students and managers alike wishing to understand the challenges of managing alliances |
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| Ulkoasu: | xiii, 371 p. ill. 25 cm |
| ISBN: | 0198774850 9780198774853 |