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This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments...
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| Language: | Undetermined English |
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London,New York
Routledge
1996
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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