The target marketing for marketing managers Find this title in WorldCat.org
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments...
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| Autor principal: | Dibb, Sally |
|---|---|
| Otros Autores: | Sally Dibb; Lyndon Simkin |
| Lenguaje: | Undetermined English |
| Publicado: |
London,New York
Routledge
1996
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| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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