World business globalization, analysis, and strategy

This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribu...

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Tác giả chính: Hill, John S.
Tác giả khác: John S. Hill
Ngôn ngữ:Undetermined
English
Được phát hành: Mason, Ohio Thomson/South-Western 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
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041 |a eng 
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082 |b J427 
100 |a Hill, John S. 
245 0 |a World business 
245 0 |b globalization, analysis, and strategy 
245 0 |c John S. Hill 
260 |a Mason, Ohio 
260 |b Thomson/South-Western 
260 |c 2005 
300 |a 600 p. 
300 |b ill. 
300 |c 26 cm 
520 |a This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries 
650 |a International trade; International business enterprises; International economic relations 
700 |a John S. Hill 
980 |a Trung tâm Học liệu Trường Đại học Trà Vinh