World business globalization, analysis, and strategy
This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribu...
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Tác giả chính: | |
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Tác giả khác: | |
Ngôn ngữ: | Undetermined English |
Được phát hành: |
Mason, Ohio
Thomson/South-Western
2005
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Những chủ đề: | |
Các nhãn: |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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LEADER | 01506nam a2200277Ia 4500 | ||
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001 | TVU_13693 | ||
008 | 210423s9999 xx 000 0 und d | ||
020 | |a 0324274114 | ||
020 | |a 9780324274110 | ||
041 | |a eng | ||
082 | |a 658.049 | ||
082 | |b J427 | ||
100 | |a Hill, John S. | ||
245 | 0 | |a World business | |
245 | 0 | |b globalization, analysis, and strategy | |
245 | 0 | |c John S. Hill | |
260 | |a Mason, Ohio | ||
260 | |b Thomson/South-Western | ||
260 | |c 2005 | ||
300 | |a 600 p. | ||
300 | |b ill. | ||
300 | |c 26 cm | ||
520 | |a This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries | ||
650 | |a International trade; International business enterprises; International economic relations | ||
700 | |a John S. Hill | ||
980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh |