Managerial economics a problem solving approach

This breakthrough text shows MBA's how to use economics to solve business problems. Succinct, faced paced, and challenging, students should be able to read the book from cover to cover and come away with a good understanding of how to diagnose business problems, and then fix them. With a lively...

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Detalles Bibliográficos
Autor principal: Luke M. Froeb
Otros Autores: Luke M. Froeb; Brian T. McCann
Lenguaje:Undetermined
English
Publicado: Mason, OH Thomsom South-Western 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descripción
Sumario:This breakthrough text shows MBA's how to use economics to solve business problems. Succinct, faced paced, and challenging, students should be able to read the book from cover to cover and come away with a good understanding of how to diagnose business problems, and then fix them. With a lively, interactive approach, MANAGERIAL ECONOMICS focuses on the kinds of decisions managers face on a daily bases, making it an excellent resource for students pursuing business -- rather than academic -- careers. "Managerial Economics: A Problem Solving Approach is a breath of fresh air. After having taught managerial economics for 20 years, I became dissatisfied with texts that confront students with graphs, economic principles only loosely connntected to business problems, and tedious calculations. I wanted a text that really helps students to see how economic principles could help them solve business problems
Descripción Física:xii, 308 p.
ill.
25 cm
ISBN:0324359810
978-0324359817