Managerial economics a problem solving approach

This breakthrough text shows MBA's how to use economics to solve business problems. Succinct, faced paced, and challenging, students should be able to read the book from cover to cover and come away with a good understanding of how to diagnose business problems, and then fix them. With a lively...

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Bibliografische gegevens
Hoofdauteur: Luke M. Froeb
Andere auteurs: Luke M. Froeb; Brian T. McCann
Taal:Undetermined
English
Gepubliceerd in: Mason, OH Thomsom South-Western 2008
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Samenvatting:This breakthrough text shows MBA's how to use economics to solve business problems. Succinct, faced paced, and challenging, students should be able to read the book from cover to cover and come away with a good understanding of how to diagnose business problems, and then fix them. With a lively, interactive approach, MANAGERIAL ECONOMICS focuses on the kinds of decisions managers face on a daily bases, making it an excellent resource for students pursuing business -- rather than academic -- careers. "Managerial Economics: A Problem Solving Approach is a breath of fresh air. After having taught managerial economics for 20 years, I became dissatisfied with texts that confront students with graphs, economic principles only loosely connntected to business problems, and tedious calculations. I wanted a text that really helps students to see how economic principles could help them solve business problems
Fysieke beschrijving:xii, 308 p.
ill.
25 cm
ISBN:0324359810
978-0324359817