Sports and entertainment marketing

Sports and Entertainment Marketing 2E incorporates feedback from instructors across the country. New video, more activities and projects, examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep combine to improve this second edition. The hugely popular...

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Bibliografiske detaljer
Hovedforfatter: Ken, Kaser
Andre forfattere: Kaser Ken; Oelkers Dotty Boen
Sprog:Undetermined
English
Udgivet: Australia,United Kingdom South-Western 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Beskrivelse
Summary:Sports and Entertainment Marketing 2E incorporates feedback from instructors across the country. New video, more activities and projects, examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep combine to improve this second edition. The hugely popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process
Fysisk beskrivelse:ix, 344 p.
ill. (chiefly col.)
28 cm
ISBN:0538438894
9780538438896