Sports and entertainment Marketing

Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the t...

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Bibliographic Details
Main Author: Kaser, Ken
Other Authors: Ken Kaser; Dotty B. Oelkers
Language:Undetermined
English
Published: New York Thomson Learning 2001
Subjects:
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh