Escaping the black hole minimizing the damage from the marketing-sales disconnect

Discovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conce...

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Bibliografiset tiedot
Päätekijä: Schmonsees, Robert J.
Muut tekijät: Robert J. Schmonsees
Kieli:Undetermined
English
Julkaistu: Mason, Ohio Thomson/South-Western
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh