The business communication casebook a Notre Dame collection
This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Air...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, OH
Thomson South-Western
2007
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01195nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_14166 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0324545096 | ||
| 020 | |a 9780324545098 | ||
| 041 | |a eng | ||
| 082 | |a 659.2 | ||
| 082 | |b J104 | ||
| 100 | |a O'Rourke, James S. | ||
| 245 | 4 | |a The business communication casebook | |
| 245 | 2 | |b a Notre Dame collection | |
| 245 | 0 | |c James S. O'Rourke | |
| 260 | |a Mason, OH | ||
| 260 | |b Thomson South-Western | ||
| 260 | |c 2007 | ||
| 300 | |a vi, 361 p. | ||
| 300 | |b ill. | ||
| 300 | |c 28 cm | ||
| 520 | |a This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice | ||
| 650 | |a Corporations; Business communication | ||
| 700 | |a James S. O'Rourke | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||