Marketing
Marketing is a new program that integrates the full range of DECA competencies for competitive event preparation. The dynamic and interactive world of marketing today is experienced first-hand. Built around the National Marketing Education's foundations and functions of marketing, this text foc...
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| Autor Principal: | |
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| Idioma: | Undetermined English |
| Publicado: |
Mason, OH
Cengage Learning, Inc
2001
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Tóm tắt: | Marketing is a new program that integrates the full range of DECA competencies for competitive event preparation. The dynamic and interactive world of marketing today is experienced first-hand. Built around the National Marketing Education's foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. Using a magazine-style, contemporary design, Marketing is exciting plus informative! |
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| Descrición Física: | 624 p. ill. 28 cm |
| ISBN: | 538432322 |