Marketing

Marketing is a new program that integrates the full range of DECA competencies for competitive event preparation. The dynamic and interactive world of marketing today is experienced first-hand. Built around the National Marketing Education's foundations and functions of marketing, this text foc...

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Détails bibliographiques
Auteur principal: James L. Burrow
Langue:Undetermined
English
Publié: Mason, OH Cengage Learning, Inc 2001
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Description
Résumé:Marketing is a new program that integrates the full range of DECA competencies for competitive event preparation. The dynamic and interactive world of marketing today is experienced first-hand. Built around the National Marketing Education's foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. Using a magazine-style, contemporary design, Marketing is exciting plus informative!
Description matérielle:624 p.
ill.
28 cm
ISBN:538432322