Selling cruises

Selling Cruises, 2E gives students a thorough understanding of cruise travel, from freighters to luxury cruising. Knowledge of geography and cruise destinations is emphasized, with all world ports identified on maps and described with marketable appeal. The book also presents key information on appl...

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Detalhes bibliográficos
Autor principal: Dervaes, Claudine
Outros Autores: Claudine Dervaes
Idioma:Undetermined
English
Publicado em: Clifton Park, NY Thomson/Delmar Learning 2003
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descrição
Resumo:Selling Cruises, 2E gives students a thorough understanding of cruise travel, from freighters to luxury cruising. Knowledge of geography and cruise destinations is emphasized, with all world ports identified on maps and described with marketable appeal. The book also presents key information on applying effective sales skills, qualifying clients for selecting the right cruises and nautical terminology, and references on cruise lines and ferry services offer useful introductions to this unique industry in travel.
Descrição Física:vi, 152 p.
maps
28 cm
ISBN:0766849473
9780766849471