Marketing

Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketi...

Szczegółowa specyfikacja

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Opis bibliograficzny
1. autor: Burrow, James L.
Kolejni autorzy: James L. Burrow
Język:Undetermined
English
Wydane: Mason, OH Cengage Learning, Inc 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Opis
Streszczenie:Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative!
Opis fizyczny:704 p.
ill.
28 cm
ISBN:0538435763
9780538435765