Marketing

Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketi...

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Detalles Bibliográficos
Autor Principal: Burrow, James L.
Outros autores: James L. Burrow
Idioma:Undetermined
English
Publicado: Mason, OH Cengage Learning, Inc 2004
Những chủ đề:
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Descripción
Tóm tắt:Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative!
Descrición Física:704 p.
ill.
28 cm
ISBN:0538435763
9780538435765