Fundamentals of strategic management

Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to stra...

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Autor principal: Raghavan Parthasarthy
Lenguaje:Undetermined
English
Publicado: Boston, MA Houghton Mifflin Co. 2007
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