Fundamentals of strategic management
Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to stra...
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| Tác giả chính: | |
|---|---|
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston, MA
Houghton Mifflin Co.
2007
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01483nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_14360 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0618427597 | ||
| 020 | |a 9780618427598 | ||
| 041 | |a eng | ||
| 082 | |a 658.4012 | ||
| 082 | |b R102 | ||
| 100 | |a Raghavan Parthasarthy | ||
| 245 | 0 | |a Fundamentals of strategic management | |
| 245 | 0 | |c Raghavan Parthasarthy | |
| 260 | |a Boston, MA | ||
| 260 | |b Houghton Mifflin Co. | ||
| 260 | |c 2007 | ||
| 300 | |a xviii, 278 p. | ||
| 300 | |c 26 cm | ||
| 520 | |a Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week. The author poses a central question--"What makes a business successful?"--to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts. | ||
| 650 | |a Strategic planning | ||
| 700 | |a Raghavan Parthasarthy | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||