The a practical approach to planning and marketing

The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and dev...

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Detalles Bibliográficos
Autor principal: Godfrey, Kerry
Otros Autores: Kerry Godfrey; Jackie Clarke
Lenguaje:Undetermined
English
Publicado: London Continuum 2000
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