The a practical approach to planning and marketing
The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and dev...
में बचाया:
| मुख्य लेखक: | |
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| अन्य लेखक: | |
| भाषा: | Undetermined English |
| प्रकाशित: |
London
Continuum
2000
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| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| सारांश: | The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation |
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| भौतिक वर्णन: | viii, 232 p. ill. 22 cm |
| ग्रन्थसूची: | Included index |
| आईएसबीएन: | 0826453376 9780826453372 |