The a practical approach to planning and marketing
The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and dev...
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| Sprache: | Undetermined English |
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London
Continuum
2000
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Zusammenfassung: | The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation |
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| Beschreibung: | viii, 232 p. ill. 22 cm |
| Bibliographie: | Included index |
| ISBN: | 0826453376 9780826453372 |