This is P.R. The Realities of Public Relations

THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the begi...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Newsom, Doug
Tác giả khác: Doug Newsom; Judy VanSlyke Turk; Dean Kruckeberg
Ngôn ngữ:Undetermined
English
Được phát hành: Belmont, CA Cengage Learning, Inc 2004
Những chủ đề:
Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Miêu tả
Tóm tắt:THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!
Mô tả vật lý:415 p.
ill.
25 cm
số ISBN:0534562639
9780534562632