This is P.R. The Realities of Public Relations
THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the begi...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Belmont, CA
Cengage Learning, Inc
2004
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01498nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_14523 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0534562639 | ||
| 020 | |a 9780534562632 | ||
| 041 | |a eng | ||
| 082 | |a 659.2 | ||
| 082 | |b D435 | ||
| 100 | |a Newsom, Doug | ||
| 245 | 0 | |a This is P.R. | |
| 245 | 4 | |b The Realities of Public Relations | |
| 245 | 0 | |c Doug Newsom, Judy VanSlyke Turk (University of South Carolina), Dean Kruckeberg (University of Northern Iowa) | |
| 260 | |a Belmont, CA | ||
| 260 | |b Cengage Learning, Inc | ||
| 260 | |c 2004 | ||
| 300 | |a 415 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 520 | |a THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared! | ||
| 650 | |a Public relations; Communication in marketing | ||
| 700 | |a Doug Newsom; Judy VanSlyke Turk; Dean Kruckeberg | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||