Exploring marketing research

Part 1: INTRODUCTION. 1: The Role of Marketing Research. 2: Information Systems and Knowledge Management. 3: The Marketing Research Process. 4: The Human

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Bibliographic Details
Main Author: Zikmund, William G.
Other Authors: William G. Zikmund; Barry J. Babin
Language:Undetermined
English
Published: Australia,United Kingdom Thomson South-Western
Subjects:
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh