Exploring marketing research
Part 1: INTRODUCTION. 1: The Role of Marketing Research. 2: Information Systems and Knowledge Management. 3: The Marketing Research Process. 4: The Human
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| Autor principal: | |
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| Altres autors: | |
| Idioma: | Undetermined English |
| Publicat: |
Australia,United Kingdom
Thomson South-Western
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| Matèries: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sumari: | Part 1: INTRODUCTION. 1: The Role of Marketing Research. 2: Information Systems and Knowledge Management. 3: The Marketing Research Process. 4: The Human |
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| Descripció física: | xxi, 698 p. ill. 27 cm |
| ISBN: | 0324539029 9780324539028 |