Marketing
MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, yo...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, OH
Cengage Learning, Inc
2009
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01125nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_14637 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0538446641 | ||
| 020 | |a 9780538446648 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b J104 | ||
| 100 | |a Burrow, James L. | ||
| 245 | 0 | |a Marketing | |
| 245 | 0 | |c James L. Burrow | |
| 260 | |a Mason, OH | ||
| 260 | |b Cengage Learning, Inc | ||
| 260 | |c 2009 | ||
| 300 | |a 698 p. | ||
| 300 | |b ill. | ||
| 300 | |c 28 cm | ||
| 520 | |a MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators | ||
| 650 | |a Marketing | ||
| 700 | |a James L. Burrow | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||