Marketing

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, yo...

詳細記述

保存先:
書誌詳細
第一著者: Burrow, James L.
その他の著者: James L. Burrow
言語:Undetermined
English
出版事項: Mason, OH Cengage Learning, Inc 2009
主題:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
その他の書誌記述
要約:MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators
物理的記述:698 p.
ill.
28 cm
ISBN:0538446641
9780538446648