Marketing

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, yo...

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Opis bibliograficzny
1. autor: Burrow, James L.
Kolejni autorzy: James L. Burrow
Język:Undetermined
English
Wydane: Mason, OH Cengage Learning, Inc 2009
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Opis
Streszczenie:MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators
Opis fizyczny:698 p.
ill.
28 cm
ISBN:0538446641
9780538446648