Marketing on a budget

A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills that companies with higher budgets would farm out. It includes anecdotes and examples which draw on the e...

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Detalles Bibliográficos
Autor principal: Ros Jay
Lenguaje:Undetermined
English
Publicado: London,Boston International Thomson Pub. Europe 1998
Materias:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descripción
Sumario:A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills that companies with higher budgets would farm out. It includes anecdotes and examples which draw on the experience of people who have achieved successthrough low budget marketing themselves
Descripción Física:216 p.
25 cm +
ISBN:1861521464
9781861521460