Profitable direct marketing /

This book is about: Establishing a database; Upgrading and using the database; The creative dimension; Direc response advertising; Direct mail; Door-to-door marketing; Mail order; and Telemarketing.

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書誌詳細
第一著者: Jay, Ros.
フォーマット: 図書
言語:English
出版事項: London ; Boston : International Thomson Business Press, 1998.
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