Business strategy in Asia a casebook
The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on compani...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| اللغة: | Undetermined English |
| منشور في: |
Singapore
Thomson Learning
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| الملخص: | The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on companies from developed economies, especially from the U.S. and Western Europe, leaving a large void in terms of understanding the strategies of Asian companies. This book aims to fill this void in the current offerings of textbooks. Written by experts on Asian business, it is a unique and comprehensive collection of cases about the strategies of Asian firms |
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| وصف مادي: | xi, 17, 310 p. ill. (some col.), maps 26 cm |
| بيبلوغرافيا: | Includes bibliographical references |
| ردمك: | 9789812437242 981243724X |