Business strategy in Asia a casebook
The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on compani...
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| 语言: | Undetermined English |
| 出版: |
Singapore
Thomson Learning
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| 总结: | The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on companies from developed economies, especially from the U.S. and Western Europe, leaving a large void in terms of understanding the strategies of Asian companies. This book aims to fill this void in the current offerings of textbooks. Written by experts on Asian business, it is a unique and comprehensive collection of cases about the strategies of Asian firms |
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| 实物描述: | xi, 17, 310 p. ill. (some col.), maps 26 cm |
| 参考书目: | Includes bibliographical references |
| ISBN: | 9789812437242 981243724X |