Business strategy in Asia a casebook

The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on compani...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Singh, Kulwant
Tác giả khác: Kulwant Singh; Nitin Pangarkar; Loizos Heracleous
Ngôn ngữ:Undetermined
English
Được phát hành: Singapore Thomson Learning
Những chủ đề:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Miêu tả
Tóm tắt:The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on companies from developed economies, especially from the U.S. and Western Europe, leaving a large void in terms of understanding the strategies of Asian companies. This book aims to fill this void in the current offerings of textbooks. Written by experts on Asian business, it is a unique and comprehensive collection of cases about the strategies of Asian firms
Mô tả vật lý:xi, 17, 310 p.
ill. (some col.), maps
26 cm
Thư mục:Includes bibliographical references
số ISBN:9789812437242
981243724X