Business strategy in Asia a casebook

The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on compani...

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Tác giả chính: Singh, Kulwant
Tác giả khác: Kulwant Singh; Nitin Pangarkar; Loizos Heracleous
Ngôn ngữ:Undetermined
English
Được phát hành: Singapore Thomson Learning
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
LEADER 01480nam a2200277Ia 4500
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020 |a 9789812437242 
020 |a 981243724X 
041 |a eng 
082 |a 658.4012 
082 |b K510 
100 |a Singh, Kulwant 
245 0 |a Business strategy in Asia 
245 2 |b a casebook 
245 0 |c Kulwant Singh, Nitin Pangarkar, Loizos Heracleous 
260 |a Singapore 
260 |b Thomson Learning 
300 |a xi, 17, 310 p. 
300 |b ill. (some col.), maps 
300 |c 26 cm 
504 |a Includes bibliographical references 
520 |a The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on companies from developed economies, especially from the U.S. and Western Europe, leaving a large void in terms of understanding the strategies of Asian companies. This book aims to fill this void in the current offerings of textbooks. Written by experts on Asian business, it is a unique and comprehensive collection of cases about the strategies of Asian firms 
650 |a Industrial management; Strategic planning; Business planning 
700 |a Kulwant Singh; Nitin Pangarkar; Loizos Heracleous 
980 |a Trung tâm Học liệu Trường Đại học Trà Vinh